We have already talked about choosing an idea for your business. Now you are facing another stage. What are your next steps? You need a strategy, as having a strategy raises your chances of success.
So, what strategy should you stick to? Good news: there is a strategy tailored to startups. Let us examine it and see how you can adopt it for your startup business.
Meet Lean Startup
Lean startup is a methodology introduced by Eric Ries that advocates relatively short development cycles, which allows you to quickly understand whether your business idea is viable. This strategy puts the way potential customers react to your product at the top of the list.
Iterative product development, when you are able to check the feedback of customers about each product version and its features, enables startups to reduce risks, avoid late product release with unnecessary features and move in the right direction.
If you choose to follow the lean startup strategy, you will protect yourself from wasteful practices and the need to attract more and more investments, which will increase the chance that your startup will avoid failure.
Here are the key steps we advise you to take within the framework of the lean startup strategy:
1. Continuously Test Your Product and Adjust Strategy
There is a notion in the lean startup methodology called Pivot. According to Eric Ries, it is a structured course correction aimed at testing a new theory about the company’s strategy, product and growth engine. Businesses that are not able to make themselves to pivot to a new direction drawing on feedback from the market can slump into stagnation. For startups, it is an indictment.
Focus your efforts on constant check of your business idea viability. Think of market as a living, dynamic entity: yesterday you had no competitors and today you already have a few. So, you need to constantly adjust your business and product strategy to ever-changing environment, find new ways, gather potential customers’ feedback and make the necessary changes.
2. Create a Minimum Viable Product (MVP)
Minimum viable product is an integral part of the build-measure-learn approach within the lean startup strategy (we will describe it in the following paragraph).
By releasing an MVP with a minimum set of crucial features, a startup can then get customer feedback and based on it tailor the product or service to the needs and wishes of customers.
You should develop an MVP and release it as soon as possible, making it available to your potential customers. Why? We have already spoken about it in detail on Medium.
Just avoid spending your time, efforts and resources on features that are not the top priority and roll out your MVP as quickly as possible.
After all, as LinkedIn Co-founder Reid Hoffman said, “If you are not embarrassed by the first version of your product, you’ve launched too late.”
3. Build, Measure, Learn
Startups are all about turning ideas into real products. As you may have realized, building an MVP is the first step, then you should measure how your potential customers react to it and finally learn from their feedback, whether you should persevere or pivot.
1. Use data-driven approach to decision-making
Take full advantage of measuring and decide on your next steps based on the raw data.
2. Be flexible
Get ready to change your plans if necessary, change the way you see the product, and see it from clients’ side.
3. Be patient
You have shown flexibility and corrected your course; however, the news from the marketplace is bad. Again. But you are testing the market and your product feasibility, this is just the beginning, and the game changes every day.
Prepare to pivot multiple times before you persevere. Look at failures as opportunities to learn and lessons that will help you in the future.
SumatoSoft is not new to software development for startups. Our team has worked with a number of startups and contributed to bringing brilliant ideas to life. We will be glad to make your business idea a reality. Just get in touch via the email [email protected] and write the word Startup in the subject line.
This article is the first in the series devoted to software development. In this series of articles we will share our expertise and tips on various aspects: business analysis and requirements gathering, UX design and usability, the role of quality assurance and testing, software development and continuous integration, communication with outsourcing companies and many more. Stay tuned!